Client: Crescent Hotel Group
Project I: the Crescent - Beverly Hills
Location: 403 N. Crescent Drive - Beverly Hills, CA 90210
Project Type: Hotel Renovation
Project Scope: Renovation / Branding / Technology / Operations
the Crescent is a chic, modern 35 room hotel in Beverly Hills that opened in July 2003 after a significant redesign and repositioning effort. the Crescent has become a hot destination for both travelers and locals seeking an affordable and stylish environment in Los Angeles. With its indoor/outdoor patio and critically acclaimed Boe restaurant, the Crescent is your home away from home in Beverly Hills.
Wildedge supports the Crescent's property level management team with marketing and technology services on an ongoing basis.
Renovation & Pre-Opening: 
Wildedge worked with ownership to complete the final stages of the renovation and development, FF&E installation as well as coordinate the set-up implementation of the hotel's property management system, restaurant POS and other critical systems.
Collateral & Advertising:
Wildedge developed all of the Crescent's printed collateral materials, advertising campaigns and currently handles a number of other marketing responsibilities for the hotel.
Branding | Identity:
Wildedge developed the Crescent's brand identity and brand strategy as well as its Boe Restaurant identity.
Creative Direction:
Wildedge produced and managed various photo shoots in order to capture the essence of the hotel for all of its marketing initiatives including the design and tech implentation of the Crescent website. All photos are used for marketing collateral, PR, the website and other marketing communications put out by the hotel.
Technology Consulting:
Through it's wholly owned subsidiary Medici Systems, Wildedge manages all of the technology requirements and IT support needs for the Crescent including wired and wireless network security, e-mail and server security and maintenance, front desk and RoomMaster 2000 PMS system maintenance and security, back office computer support and various other technology needs for the Crescent and its restaurant Boe. Since our engagement, the Crescent has seen a dramatic increase in efficiency and stability of all of its systems.