Client: Cape Advisors Inc.
Project: Ocean House / The Beach Shack
Location: Cape May, NJ
Project Scope: Branding / Technology

In 2006 Cape Advisors engaged Wildedge to manage and guide the development of a new beach side vacation resort and equity beach club in Cape May, NJ called Ocean House. Wildedge helped name and create the brand identity and collateral package as well as managed the low voltage design.

Brand Development: Wildedge developed the brand identity, associated collateral design, restaurant naming and concept development.

Low Voltage Coordination: Wildedge managed Midtown Technologies on the design of the low voltage design for the audio visual systems as well as the cabling infrastructure for all television, telephone and internet services.

Due to market conditions in 2008, the Ocean House project was put on hold and in June 2009 Cape Advisors repositioned the property and opened The Beach Shack a fresh new, fun alternative for beachfront vacations.